Shalini Mishra

I build the things I actually want to use.

Product manager at inFeedo, building AI systems inside Amber. Outside of that: a coaching platform for women's hormonal health, a content engine across two Instagram brands, and a health tracker I use every day. All still in progress. All real.

see the work ↓
01 / infeedo

Product manager, Amber — AI systems

Leading product for the Listening pod at inFeedo, the team building the AI-facing pieces of Amber, an employee-listening platform used by large enterprises.

AI product Enterprise SaaS Prototyping

Most of what I ship sits inside a product handling employee data for large clients, so this stays high-level by design. Day to day, that means scoping and shipping AI-assisted listening capabilities, taking early prototypes to leadership demos, and building the analytics that let HR teams actually read what a survey is telling them at scale.

Before product, I spent years as a senior CSM managing top enterprise accounts — which is most of why the prototypes I scope tend to start from what a customer will actually trust, not just what's technically possible.

~8-9 yrsPM, CS & SaaS
Amber~90% of company revenue
RemoteIndia
02 / cyster.ai

Coaching for women's hormonal health

An AI-assisted lifestyle coaching platform, built manually first and coded second. Live at cyster.in.

Women's health WhatsApp-native India-first

Cyster started as a fully manual coaching practice before a single line of code was written — client intake, check-ins, and guidance all ran over WhatsApp. That manual version is what the product architecture is built to preserve: nothing reaches a client without a human in the loop.

Client interfaceWhatsApp intake and check-ins, where a client actually lives
AI engineReads intake and cycle data, drafts the next step
Human coach approvalNothing reaches a client unreviewed
2pricing tiers
5clients, first cohort
Teal/Coralbrand system
follow @cyster.ai ↗
03 / content

Two brands, one running content practice

Personal branding and content have been a long-running thread, now split across two dedicated Instagram accounts.

@shalini.builds

The build-in-public thread — product, side projects, and how they get made.

@lift.build.repeat

Chosen deliberately over name-led alternatives for how well it positions the content itself.

Currently building a 70-post repository before any relaunch, so both accounts go live with a real backlog instead of starting from zero.

~11Kfollowers combined
70post repository, in progress
04 / tracker

A health tracker, built for one user first

Small, still growing, and used every day — which is the whole point.

Vercel Supabase Personal use

A lightweight tracker for day-to-day health data. It started as a personal tool and stays one — the kind of project that gets extended whenever the daily habit calls for one more field to track.

right now

What's actively moving

Growing Cyster.ai past its first cohort of 5in progress
Building the 70-post repository for @shalini.builds / @lift.build.repeatin progress
Extending the health tracker one field at a timeongoing